Helloinsurance is not a title but a conversational mode of engaging the public about risks of everyday living in both private and business life, in both community and individual living, in both public sector and private sector and in both corporate and non-corporate engagement. It is meant to enliven the set and take out the rigid form of discussions whenever insurance or risk matters are placed on the table.
The aim is to make everyone feel at home to bring up matters that are likely to disrupt the beneficial course of normal living and seek ways to ensure minimal disruptions that cause serious setback become the norm rather than the exception. Through our unique style of reporting, interviews, articles, cartoons and videos, we will foster a community mode of shared risks. Modern insurance had arisen out of the complexity of today’s socio-economic and political order and the confusion associated with their activities. However, we have resolved to keep it simple.
We want the average farmer, skilled worker, trader and everyone involved in one economic activity or the other to understand that insurance is the same communal effort to help one another when misfortune occurs. The only difference here is that companies have established themselves as coordinators of these efforts at pooling resources and assume responsibility of reinstating any member of the community who suffers any setback.
Therefore, the method of helping to raise up the other dude whose house, for instance, was destroyed by fire changed over time. Increased population of the family unit and new production methods necessitated a change in the pooling method. Formerly and even up to today, communities where any member suffers a disruption in his activity come together to donate materials and money to reinstate the member. These days, this method has become cumbersome and unrealistic as most members of the community are saddled with responsibilities that put pressure on their resources.
Thus, the easiest and most cost-efficient way of pooling resources for shared risks is through insurance and sinking fund (for large corporations). We shall engage in lots of advocacy for grassroots uptake of health insurance as an important asset for families to share health risks. If a farmer’s family of four understands that an annual payment of N30,000 may solve the family’s problem of access to treatment in hospital, he will likely subscribe to it.
Helloinsurance shifts the conversation from formal, strict business format to informal, like-everyday stuff that everyone can connect to and understand.
So helloinsurance is about us; the everyday business people, the corporate entity and the economic and social environment we interact with daily and weekly.
This is not insurance!
Mission
To interpret business, social and political life through the prism of cause, effect and reaction.
